OktoberTest was a month-long 2024 pilot to show it can be done now in the current environment
We recruited people who were already immersed in Activing and avoiding driving to show it can be done in the current environment. No incentives or rewards were offered. The motivated OktoberTest volunteers quantified their impact and demonstrated the potential of behavior change.
“There are naïve questions, tedious questions, ill-phrased questions, questions put after inadequate self-criticism. But every question is a cry to understand the world. There is no such thing as a dumb question.” -Carl Sagan