About

The Moonshot: To decrease daily driving
from 87% today to 20% by 2040

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Theory of Change

Build a movement around the most motivated 5% of the population that will then influence the 20% around us.

We have a roadmap to achieve our moonshot of 60% of trips using active mobility by 2040. It starts with enlisting 1500 founders and the organizations they’re affiliated with to reach the most motivated 5% of the population. By 2032, we believe we can achieve 25% active mobility. As active mobility grows, government and the market will respond.  

 

Timeline

Our Team

Randy Neufeld (he/him)

Board Chair

Randy Neufeld, board chair (he/him) SRAM Cycling Fund: 2009-2023. Chicagoland Bcicyle Fed/ActiveTrans, 1987-2009. Lives in Chicago with Susan Geil. They enjoy being outside in all kinds of weather, backpacking and being grandparents.randy@goodforus.org.

Nate Hutcheson (he/him)

Network Director

Nate Hutcheson Network Director (he/him) Co-leads Chicago Bike Grid Now. Managed volunteers at The Recyclery, a community bike shop. Believes that relationships and purpose are at the heart of resilient joyful communities. Lives car-light in Lincoln Square with his wife and two daughters. nate@goodforus.org.

Anna Kelso (she/her)

Board Member

Anna Kelso, board member (she/her) Active Modes Specialist with Ft Collins, CO where she is grateful to raise her two children in a platinum Bicycle Friendly Community. Previously, bike & enviro advocacy for Bike MD, LAB and EPA. She enjoys long rides in N. CO and manages VeLoco, purveyor of gold sprints and general shenanigans.

Dr. Brenda Dixon (she/her)

Board Member

Dr. Brenda Dixon, board member (she/her) President and Founder of Major Taylor Trail Keepers Chicago, which champions the Major Taylor Trail and the well-being of nearby neighborhoods on Chicago’s South Side. 25+ yrs experience in youth and community advocacy, education, and research.

Amy Rynell (she/her)

Board Member

Amy Rynell, board member (she/her) Since 2020, E.D. of Active Transporta-tion Alliance where she champions Chi-cago region walking, cycling and transit. She recently served as co-chair of the Plan of Action for Regional Transit chartered by the IL Legislature recom-mending how to fund and build the transit system we want. She loves getting around by foot, bicycle, bus, and transit.

Milay Galvez (she/her)

Board Member

Milay Galvez, board member (she/her) Dir of Advocacy for BikeCo. Active in advocacy for the sporting goods industry. Persuaded the UCI to bring the Women’s World Cup to USA and her home town, Philadelphia. A Founder of The Cuba Foundation, philanthropic engagement that directly benefits the Cuban people.

Randy Neufeld (he/him)

Board Chair

Randy Neufeld, board chair (he/him) SRAM Cycling Fund: 2009-2023. Chicagoland Bcicyle Fed/ActiveTrans, 1987-2009. Lives in Chicago with Susan Geil. They enjoy being outside in all kinds of weather, backpacking and being grandparents.randy@goodforus.org.

Our Values

Make GoodForUs.Org a safe space.

Ask people how they want to engage before collaboration and support

Help communities with extra resources share with those without.

Don’t assume everyone can volunteer their time and donate.

Offer pay and reimbursement for work and tasks also done by volunteers with more wealth.

Engage all ages, especially youth, families and elders

Accommodate persons with disabilities in communications and programs as practicable.

Allow for differences in city, suburban, small town, and rural places.

Find political common ground

New Words We Need in Our Vocabulary